EIP
Execution is Everything.
One workflow from the first idea to the invoice
The EIP brings together what today sits on separate islands — project management, CRM, CPQ and ERP. The four silos become a single data stream that flows through without a break.
Data is often captured multiple times and drifts apart.
- Data is captured multiple times and drifts apart
- Connections have to be established by hand
- Project budgets, opportunities and metrics live scattered
- Transparency and controllability are lost
One object, one truth, one flow
- Each object exists exactly once — no duplicate capture
- Everything is linked: navigable from task to product
- Roles instead of duplicates — context decides, not copies
- Full transparency all the way to order intake
Ten stations, one string of pearls
The EIP guides users and working groups through the entire process in a structured way. Each station generates data that the next one reuses immediately — nothing is captured twice.
Registration
From a single email a complete company tenant grows.
Accounts & Contacts
Companies and people — cleanly classified, never duplicated.
Projects
The command bridge for team, budget, funding, gates.
Products
From the project the products mature — each with its own status.
Marketing
The rim of the funnel: visibility and first metrics.
Lead management
The first spark — PPMT-qualified and scored.
Opportunity
The concrete opportunity with buying center and forecast.
Tasks & Tickets
The muscles: work through, calculate, close.
Gates & Milestones
Locks with GO / pivot / stop and SMART goals.
Dashboard & Invoice
The cockpit shows impact — the crowning result is the invoice.
All 16 service modules at a glance
The EIP bundles 16 service modules in a single data model — deliberately lean in every field, strong in the linking. Each module generates data that the next one reuses immediately.
Registration & Onboarding
From a single email a complete company tenant grows.
Roles & Permissions
Permissions hang on roles — simple and traceable.
Accounts
Companies and institutions, cleanly classified and filterable.
Contacts
People with title normalisation for real comparability.
Projects
The command bridge for team, budget, funding and gates.
Products
From projects, products mature with status and target markets.
Lead management
PPMT qualification, budget signal and last activity.
Opportunity management
Buying center, phase weights and weighted forecast.
No single data field is special, the linking is.
The EIP is deliberately lean in the individual fields. Its strength lies in connecting all modules into a single data model. Four characteristics that other solutions do not offer this way.
Seamless data workflow
From registration to invoice without switching systems. Others connect CRM and PM via interfaces — the EIP knows no seam, because everything lives in the same model.
One object, one truth
Master data exists exactly once, no sync conflicts between silos. Questions like “Which accounts are interested in which product?” are answerable without detours.
Roles instead of duplicates
An account carries no fixed label. Customer, supplier, competitor or funder — the role emerges from context. That keeps the model lean and true to reality.
From task to calculation
Actual hours × hourly rate against the budget: every task becomes a measurable value contribution, every project recalculable — visible directly in the cockpit's finance mode.
Open to your system landscape — no data break
The EIP is a closed workflow, but not a closed system. Through open interfaces, information flows in and out dynamically. Instead of isolated solutions, an overall picture emerges with high data consistency.
REST API
Standardised data exchange with ERP, CRM, PIM and other systems — back and forth, without media discontinuity.
MCP server
Connect modern AI agents and tools via the Model Context Protocol — the EIP becomes part of your automation.
AI interfaces
Via AI APIs the entire process is supported, enriched and accelerated — from qualification to forecast.
Consistency without break
Information is integrated dynamically instead of copied. The result: a consistent overall picture and high compatibility.
One dashboard, four quadrants, one way to read.
The control dashboard is the turbine above the data pool: every metric draws its water from the app. Four quadrants — KPIs, Marketing & Awareness, Lead management, Opportunity — each metric as a row target | actual | variance | signal.
The crowning figure stays visible at all times: order intake. At a glance you can see whether the engineering-innovation process is having an effect — with signals from green through amber to red.
What the EIP measurably improves
Low-threshold, self-explanatory, fast and trustworthy — and highly transparent in the sum of its data. The EIP guides you through the entire project in a structured way.
Transparency at the push of a button
Everyone involved sees at any time where the project stands, which tasks are open and which gates have been reached.
No double work
Captured once, available everywhere. The seamless data flow replaces manual transfer between tools.
Control instead of gut feeling
Stage-gates with GO / pivot / stop and a row-based signal system make every decision fact-based.
Recalculable value contribution
Hourly rates, actual hours and budgets make every task and every project calculable — down to the margin.
Low-threshold & self-explanatory
Proven standard fields from Salesforce, HubSpot and Jira — deliberately lean, with a built-in wiki as a map.
Scalable as SaaS
Multi-tenant from the start: a dedicated, strictly isolated data space per company — as a product for third parties too.
First the current flows — then it widens
Guiding idea: better a narrow but complete workflow from project to order intake than perfect individual modules with no connection.
The seamless workflow
- Registration, tenant, roles & permissions
- Accounts, contacts, projects, products
- Lead & opportunity management with PPMT and forecast
- Tasks, gates, SMART milestones, recalculation
- Final dashboard incl. KPI control
More depth & comfort
- Tenant join & company-data enrichment
- Account hierarchies, permission profiles
- Copy functions, timeline / Gantt
- Foreign currencies, invoice view
- Exports, imports, extended history
Opening & automation
- Full funnel view & analytics
- Business-card OCR
- Open REST API, calendar subscription
- Onboarding assistant & course mode
- Document versioning
Turn this attitude into a system.
The EIP makes engineering innovation controllable — create, work through, close, write the invoice. Experience the seamless workflow in a personal demo.
Request a live demo